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Product Marketing Manager, Lending - Remote

Posted Yesterday
Marketing
Full Time
USA

Overview

As a Product Marketing Manager on the Lending team, you’ll own how we bring flexible financing solutions to market and how we communicate their value to millions of customers. You'll shape messaging, lifecycle strategies, and go-to-market plans for our BNPL and lending products—ensuring customers understand, adopt, and engage with them seamlessly across app and point-of-sale experiences.

In Short

  • Lead go-to-market strategy and execution for new lending and BNPL features.
  • Develop and scale lifecycle and transactional messaging.
  • Define customer segmentation, personalization, and targeting strategies.
  • Collaborate with design and product teams.
  • Drive education, onboarding, and engagement programs.
  • Identify and enhance lifecycle programs.
  • Monitor and analyze performance of lifecycle programs.
  • Be the voice of the customer internally.

Requirements

  • 5-8 years of experience in product marketing or related fields.
  • Strong background in customer lifecycle management.
  • Experience working closely with Product, Engineering, Legal and Compliance.
  • Exceptional written communication skills.
  • Analytical mindset; comfortable using data and reporting tools.
  • Self-starter with strong cross-functional collaboration skills.
  • Passion for financial inclusion and customer-first lending experiences.

Benefits

  • Competitive base salary, stock options, and health benefits.
  • 401(k) plan with company match.
  • Remote-friendly (US), flexible time off, and opportunities for growth.
  • A high-growth, mission-driven, inclusive culture.
OnePay logo

OnePay

OnePay is a consumer financial services app dedicated to helping individuals achieve financial progress. With a mission to serve the unbanked and underbanked populations in the U.S., OnePay aims to provide a comprehensive platform for saving, spending, borrowing, and growing money. The app offers a range of products, including checking and high-yield savings accounts, peer-to-peer payments, credit building tools, digital wallet solutions, and buy-now-pay-later options. Backed by Walmart and Ribbit Capital, OnePay is positioned to redefine financial services with a focus on accessibility and user experience, making it an exciting place for talented individuals to contribute to a mission-driven organization.

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