Senior Email Marketing Specialist - Remote

Overview

The Senior Email Marketing Specialist will focus on designing, developing, and implementing omnichannel campaigns using Salesforce Marketing Cloud to drive engagement and loyalty for B2B clients globally.

In Short

• Design and implement email and SMS marketing campaigns.
• Utilize Salesforce Marketing Cloud for campaign management.
• Optimize email content for engagement and conversions.
• Collaborate with various teams to ensure campaign success.
• Manage 1:1 transactional and marketing communications.
• Analyze campaign performance and recommend optimizations.
• Stay updated on email marketing best practices.
• Build and maintain email templates and content modules.
• Translate marketing briefs into actionable designs.
• Drive customer engagement through targeted messaging.

Requirements

• Tertiary-level degree in Marketing, Communications or Business.
• Certified Salesforce Marketing Cloud Email Specialist.
• 5+ years of experience in email marketing.
• Proficient in HTML, CSS, and AMPscript.
• Strong understanding of email deliverability best practices.
• Exceptional written communication skills.
• Highly organized with attention to detail.
• Ability to work independently and take initiative.
• Data-driven with a creative approach to problem-solving.
• Interest in financial services and marketing trends.

Benefits

• Learning and career development opportunities.
• Volunteer programs and community engagement.
• Recognition programs for outstanding work.
• Employee-led committees for social activities.
• Flexible work environment with a hybrid model.
• Supportive parental leave policies.