VP of Trade Marketing - Remote

Overview

As VP of Trade Marketing, you’ll be the strategic lead and executional architect for all trade-facing activity across our portfolio, ensuring our wines thrive through the three-tier system.

In Short

• Lead trade marketing strategy and execution.
• Develop national and regional trade strategies.
• Oversee retail and on-premise programming.
• Collaborate with Marketing, Sales, and Distributor partners.
• Manage a team of 2-3 people.
• Track trade program ROI and marketing effectiveness.
• Implement sustainable practices aligned with company goals.
• Conduct quarterly reviews with top distributors.
• Design toolkit for strategic launches and promotions.
• Ensure alignment with retailer calendars and sales initiatives.

Requirements

• 12+ years in sales or trade marketing.
• Understanding of the three-tier system.
• Strong project management skills.
• Proficiency in Excel and PowerPoint.
• Exceptional interpersonal skills.
• Ability to balance strategic and tactical execution.
• Excellent time management skills.
• Strong budget management skills.
• Excellent verbal and written communication skills.
• Ability to travel approximately 20%.

Benefits

• Competitive salary and comprehensive benefits package.
• Medical, dental, vision, and life insurance coverage.
• Short- and long-term disability.
• 401(k) with company match.
• Paid Time Off and holidays.