Novig is a pioneering company in the sports betting industry, having reimagined the landscape with a sweepstakes-based sports prediction market. Founded by Jacob and Kelechi, who are experienced sports bettors, Novig addresses the inefficiencies and frustrations of traditional retail sportsbooks by offering a platform that allows users to engage in sports predictions without the constraints of conventional gambling. The company leverages innovative technology and research to ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for its users. With a focus on making sports prediction more accessible, fair, and enjoyable, Novig is positioned to become a leading innovator in the rapidly evolving regulatory landscape of sports betting in the United States.