Associate Director, Programmatic - Remote

Overview

New Engen is seeking an Associate Director to join the Performance Marketing Group at New Engen. In this role, you will be a key member of the media team and will report to one of the Directors of Performance Marketing. The Associate Director will lead the evolution of our programmatic offering, managing high impact partnerships for clients, and develop strategic approaches to the media mix.

In Short

• Responsible for the day-to-day leadership of our programmatic team with a focus on mentorship and training on necessary skills to elevate overall team capabilities
• Serve as a resource for new business development, leading the strategy development for programmatic partnerships
• Stay abreast of the evolving programmatic landscape, identifying shifts in market and technology trends
• Own media mix across enterprise client for New Engen
• Initiate partnerships, build relationships, and evaluate leading programmatic suppliers
• Manage a team of experts, that own programmatic, social, and search execution of client campaigns
• Provide strategic thought leadership on process, audience strategies, campaign optimization
• Ensure that all applicable programmatic techniques and technologies are deployed for optimal campaign performance
• Work with existing and new partners across platforms, data and inventory
• Maintain cutting-edge knowledge of the media landscape and analytics tools

Requirements

• 6+ years of experience in programmatic media
• 2+ years mentoring and developing staff
• Programmatic Marketing subject matter expertise
• Deep understanding of programmatic media’s value
• Strong digital media background and project management skills
• Outstanding analytical and problem-solving skills
• Ability to lead projects independently from start to finish
• Excellent relationship building, diplomacy, and decision-making skills

Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment