B2B Email Marketing Specialist - Remote

Overview

The B2B Email Marketing Specialist will play a pivotal role in enhancing lead generation efforts through strategic email marketing initiatives at ITreader, a thriving community of IT professionals.

In Short

• Design and implement a comprehensive email marketing strategy.
• Create and manage multiple email domains for high deliverability.
• Develop and deploy engaging plain text and HTML emails.
• Establish effective nurture cadences for potential members.
• Optimize email marketing processes to improve key metrics.
• Facilitate increased attendance at webinars through email promotions.
• Syndicate content through email campaigns for maximum reach.

Requirements

• Proven experience in B2B email marketing focused on lead generation.
• Strong understanding of email marketing tools and automation.
• Excellent copywriting skills for technical audiences.
• Experience in data analysis for continuous improvement.
• Ability to manage multiple projects in a fast-paced environment.
• Strong problem-solving skills and attention to detail.

Benefits

• Key role in a dynamic and growing community.
• Access to professional development opportunities.
• Work on impactful projects in the technology sector.
• Collaborate with a passionate team driving community engagement.