Product Marketing Manager - Remote

Overview

The Product Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals. The role of Product Marketing is to deeply understand our consumer’s needs and to use these insights to help inform our product strategy, craft our positioning and messaging, and develop go-to-market strategies.

In Short

• Develop and execute go-to-market plans for new product launches and experiments, including positioning, messaging, and channels.
• Partner with UX research to uncover audience insights for effective messaging and GTM strategies.
• Support market research and competitive analysis to identify trends and customer needs.
• Contribute to strategic marketing campaigns from planning to execution.
• Work with product, marketing and analytics to measure the impact of campaigns and optimize results.
• Partner with Product to help inform the roadmap with marketing insights.
• Support efforts to elevate the brand across key touchpoints in partnership with Product, Marketing, and Design teams.
• Bring creativity and fresh ideas to help grow the brand and business.
• This role reports to the VP of Product Marketing.

Requirements

• 2-4 years of experience in product marketing
• Previous experience in a B2C consumer tech company, preferably with an app
• Strong communication skills, especially with writing clear GTM strategies & briefs
• Experience working in an iterative, testing-oriented culture
• Ability to analyze data and turn insights into strategic marketing actions
• Ability to package smaller AB tests together into meaningful stories
• Results-oriented with experience contributing to marketing strategies and campaigns
• Familiarity with conducting qualitative and quantitative research
• Positive, proactive attitude with a collaborative mindset

Benefits

• Flexible time-off policy and Responsible Time Off benefit.
• Volunteer days off to support community service.
• Mentorship program for career growth.
• Paid maternity and paternity leave.
• Monthly Wellness Allowance for physical and mental well-being.
• Reward and recognition platform for exceptional contributions.
• Access to MyFitnessPal Premium for health and fitness.
• Virtual learning and development library.
• Competitive medical, dental, and vision benefits.
• Retirement savings program with employer match.