As our Senior Manager, Growth Marketing you’ll drive the way we connect with pet owners to grow Modern Animal’s active member base. Leveraging skills in performance marketing, experimentation, and conversion rate optimization, and referrals, you’ll build scalable digital marketing campaigns from the ground up that reach, convert, and activate new members.

In Short

Own the end-to-end development and execution of paid social and SEM campaigns to acquire customers for new and existing clinics against performance targets
Develop a robust referral strategy (both online and offline) and work cross-functionally to launch
Drive the creative strategy of our marketing campaigns, clearly briefing in Content/Creative team and partnering closely on the final delivery
Identify and launch improvements to the Modern Animal website and app to drive performance results, including building/developing custom landing pages
Build and deliver on a robust experimentation plan across paid channels and web touchpoints to drive tangible, measurable outcomes
Develop a deep understanding of our user journeys and attribution
Use data-driven insights to prioritize, lead, and implement new solutions that cost-effectively drive member conversion and volume
Evolve and iterate upon the Growth Marketing paid marketing playbook that enables robust market expansion, including testing / scaling new digital marketing channels

Requirements

Minimum 5-6 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environment
Demonstrated experience in digital marketing programs and technologies (SEM, Paid Social, Display) – Meta Ads advertising experience is a must
Strong experience with marketing attribution and conversion tracking such as Google Tag Manager, Google Analytics, and other marketing measurement tools
Passion for developing best-in-class campaigns and creative
Ability to work independently and efficiently while managing multiple projects under tight deadlines
Biased to action in iterative processes, willing to tackle problems hands-on and get things done
Excellent verbal and written communication skills
Strong analytical and quantitative skills — knowledge of SQL is a strong plus but not required
Based in Los Angeles, or willing to relocate

Benefits

Excellent medical, vision, & dental coverage with various options to choose from
Access to behavioral and mental health services through Spring Health
401k savings plan with a company match
Flexible time off & paid parental leave
Free membership to Modern Animal for your pets and discounts on additional services
A collaborative team who has your back