Senior Manager, Growth Marketing - Remote

Overview

As our Senior Manager, Growth Marketing you’ll drive the way we connect with pet owners to grow Modern Animal’s active member base. Leveraging skills in performance marketing, experimentation, and conversion rate optimization, and referrals, you’ll build scalable digital marketing campaigns from the ground up that reach, convert, and activate new members.

In Short

• Own the end-to-end development and execution of paid social and SEM campaigns to acquire customers for new and existing clinics against performance targets
• Develop a robust referral strategy (both online and offline) and work cross-functionally to launch
• Drive the creative strategy of our marketing campaigns, clearly briefing in Content/Creative team and partnering closely on the final delivery
• Identify and launch improvements to the Modern Animal website and app to drive performance results, including building/developing custom landing pages
• Build and deliver on a robust experimentation plan across paid channels and web touchpoints to drive tangible, measurable outcomes
• Develop a deep understanding of our user journeys and attribution
• Use data-driven insights to prioritize, lead, and implement new solutions that cost-effectively drive member conversion and volume
• Evolve and iterate upon the Growth Marketing paid marketing playbook that enables robust market expansion, including testing / scaling new digital marketing channels

Requirements

• Minimum 5-6 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environment
• Demonstrated experience in digital marketing programs and technologies (SEM, Paid Social, Display) – Meta Ads advertising experience is a must
• Strong experience with marketing attribution and conversion tracking such as Google Tag Manager, Google Analytics, and other marketing measurement tools
• Passion for developing best-in-class campaigns and creative
• Ability to work independently and efficiently while managing multiple projects under tight deadlines
• Biased to action in iterative processes, willing to tackle problems hands-on and get things done
• Excellent verbal and written communication skills
• Strong analytical and quantitative skills — knowledge of SQL is a strong plus but not required
• Based in Los Angeles, or willing to relocate

Benefits

• Excellent medical, vision, & dental coverage with various options to choose from
• Access to behavioral and mental health services through Spring Health
• 401k savings plan with a company match
• Flexible time off & paid parental leave
• Free membership to Modern Animal for your pets and discounts on additional services
• A collaborative team who has your back