Senior Manager, Digital Marketing - Remote

Overview

The Senior Manager, Digital Marketing will lead the development and execution of digital marketing strategies at Mission Bio, focusing on ROI analysis and quality lead generation to support the company's mission in precision medicine.

In Short

• Lead the digital marketing strategy and performance analysis.
• Design and manage digital marketing programs aligned with brand strategy.
• Collaborate with marketing managers on integrated campaigns.
• Analyze data trends to optimize marketing efforts.
• Manage digital channel budgets for effective resource allocation.
• Oversee external contractors for high-quality work.
• Execute email campaigns and manage CRM efforts.
• Develop paid media strategies for maximum ROI.
• Continuously A/B test digital channels for performance.
• Produce engaging content for social media platforms.

Requirements

• 8+ years of experience in digital marketing in the life sciences tools industry.
• Proficient in online marketing programs including Google AdWords.
• Extensive experience collaborating with remote teams.
• Experience with marketing budget planning and execution.
• Strong content strategy development skills.
• Understanding of user experience (UX) design.
• Experience with web analytics platforms.
• Excellent communication skills for presenting to senior leaders.
• Willingness to learn and test new marketing practices.
• 10-15% travel required for team meetings, can be remote/hybrid.

Benefits

• Participation in the employee incentive plan.
• Comprehensive benefits including medical, dental, and vision insurance.
• Flexible working hours and unlimited vacation policy.
• Training and professional development opportunities.