Targeted Advertising Expert - Remote

Overview

We are looking for a targeted advertising expert to help us attract B2B clients through Meta (FB, Instagram), LinkedIn, and later Telegram Ads and Google Ads.

In Short

• Set up, manage, and optimize ad campaigns in Meta (FB, IG), LinkedIn, later Telegram and Google Ads.
• Work with audience segmentation (geo, age, interests), Lookalike, and retargeting.
• Test hypotheses, offers, formats (stories, reels, carousels, etc.).
• Launch lead forms and monitor lead quality.
• Analyze performance metrics: CPL, CPM, CTR, frequency, etc.
• Optimize budget to reduce lead costs.
• Collaborate with the marketing team (creating hypotheses, drafting briefs for creatives).

Requirements

• Strong knowledge of advertising on Meta, LinkedIn, Telegram, and Google.
• Experience with audience segmentation and targeting strategies.
• Ability to analyze data and optimize campaigns based on performance metrics.
• Creative mindset for testing different ad formats.
• Strong collaboration skills with marketing teams.

Benefits

• Opportunity to work in a dynamic and multilingual environment.
• Flexibility of remote work.
• Professional growth and development opportunities.