Director of Experience Strategy - Remote

Overview

As the Director, Experience Strategy at Merkle, you will lead transformative customer experience strategies, overseeing major accounts and ensuring alignment with business objectives through strategic marketing.

In Short

• Lead development of omni-channel marketing plans across digital channels.
• Serve as a subject matter expert in digital marketing and CRM.
• Build long-term relationships with senior client stakeholders.
• Translate emerging marketing trends into actionable strategies.
• Collaborate with internal teams to ensure strategic plan feasibility.
• Identify and track key performance indicators for initiatives.
• Develop go-to-market strategies and roadmaps.
• Ensure delivery of high-quality work on time.
• Lead cross-functional teams in delivering client value.
• Use data to inform decisions and drive results.

Requirements

• Bachelor’s degree required.
• 8–12 years of experience in data-driven marketing.
• 3–5+ years in an agency or consulting environment.
• Proven ability to develop strategic marketing solutions.
• Strong analytical skills with data and research experience.
• Proficiency in Excel, PowerPoint, and marketing research tools.
• Excellent storytelling and client-facing communication skills.
• Ability to synthesize complex data into actionable insights.
• Experience across multiple verticals like Insurance and Financial Services.
• Comfortable working in a matrixed organization.

Benefits

• Medical, vision, and dental insurance.
• Life insurance and disability insurance.
• 401k plan.
• Flexible paid time off and at least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.