Director of Marketing - Remote

Overview

The Director of Marketing at MDCalc is responsible for leading marketing initiatives to drive demand generation, brand awareness, and customer growth among U.S. life science companies and their marketing agencies. This role is crucial for aligning marketing with sales objectives to foster revenue growth.

In Short

• Lead marketing initiatives to drive demand generation and brand awareness.
• Manage and optimize annual marketing plans for lead generation.
• Design and implement multi-channel marketing campaigns.
• Work closely with sales and product teams for alignment.
• Oversee content creation for B2B decision-makers.
• Utilize marketing automation tools for performance tracking.
• Define and track key performance indicators (KPIs).
• Develop a high-performing marketing team.
• Manage budget development and expense management.
• Foster a culture of creativity and accountability.

Requirements

• 8+ years of experience in B2B marketing.
• Experience with multi-channel marketing campaigns.
• Hands-on experience with marketing automation and CRM.
• Strong analytical skills for data interpretation.
• Familiarity with account-based marketing strategies.
• Understanding of healthcare and life science marketing preferred.
• Bachelor’s degree in Marketing or related field.

Benefits

• Make a difference in medicine with impactful work.
• Hybrid work environment in the NYC area.
• Join a fun and motivated team with a greater mission.