Product-Led Growth Product Marketing Manager - Remote

Overview

Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a Product-Led Growth (PLG) layer across our suite of products, designed to make the platform self-serve and adoption seamless. We are seeking a Product Marketing Manager (PMM) to lead the strategic orchestration of PLG initiatives.

In Short

• Own lifecycle messaging, go-to-market positioning, and campaign execution.
• Drive user adoption, engagement, and trial-to-paid conversions.
• Craft persona-driven onboarding and orchestrate lifecycle campaigns.
• Define PLG adoption strategy and establish success metrics.
• Segment ICPs and tailor messaging based on behavioral insights.
• Create learning and enablement assets to drive adoption.
• Plan and execute lifecycle campaigns using various tools.
• Manage analytics and dashboards to monitor performance.
• Oversee PLG tool stack for engagement and analytics.
• Drive experimentation to accelerate activation and retention.

Requirements

• Experience in product marketing or related field.
• Strong understanding of SaaS and PLG principles.
• Proficiency in marketing tools like HubSpot and Intercom.
• Ability to analyze data and derive insights.
• Excellent communication and collaboration skills.
• Experience in crafting user journeys and onboarding processes.
• Familiarity with analytics tools like Amplitude and UserPilot.
• Creative mindset for designing growth experiments.
• Strong project management skills.
• Ability to work in a fast-paced environment.

Benefits

• Opportunity to work in a dynamic and growing company.
• Flexible work environment with remote options.
• Professional development opportunities.
• Collaborative and innovative team culture.
• Competitive salary and benefits package.