Growth Lead, Consumer Application - Remote

Overview

The Growth Lead will drive the early-stage growth of an AI-powered consumer video product by implementing organic, viral, and community-driven growth strategies.

In Short

• Develop and execute organic and viral growth experiments.
• Identify and test low-cost, high-impact growth loops.
• Lead influencer marketing efforts and secure partnerships.
• Build and engage online communities to foster growth.
• Scale current and new distribution channels.
• Coordinate marketing automation and lifecycle email marketing.
• Collaborate with product to improve onboarding and adoption.
• Analyze performance metrics for optimization opportunities.
• Maintain real-time dashboards for campaign performance.

Requirements

• 5–10 years of experience in consumer startups.
• Proven track record of scaling a product to 100k+ users.
• Expertise in viral marketing and product-led growth.
• Data-driven and analytical mindset.
• Strong execution in social media and content marketing.
• Ability to thrive in a fast-paced environment.
• Hands-on and willing to experiment aggressively.
• Open to contract roles with potential for extension.

Benefits

• Own and drive growth of an exciting AI product.
• Full ownership over strategy and execution.
• Work on cutting-edge AI technology.
• Fast-paced environment with visible impact.