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Programmatic Strategist - Remote

Posted 4 weeks ago
Marketing
Full Time
Mexico

Overview

As a Programmatic Strategist at Liquid Advertising, you will work with strategy teams to execute complex media plans targeted at fanbases of leading video game titles.

In Short

  • Collaborate with strategy teams to enhance planning processes.
  • Execute programmatic campaigns through various platforms.
  • Ensure alignment with strategy teams for campaign delivery.
  • Focus on engaging fans throughout the marketing funnel.
  • Utilize data to create impactful marketing strategies.
  • Work in a collaborative culture that encourages learning.
  • Contribute to the growth of video game publishers' fanbases.
  • Bring innovative ideas and tools to the marketing process.
  • Accountable for achieving challenging KPIs.
  • Be part of a cohesive and experienced team.

Requirements

  • Experience in programmatic advertising.
  • Knowledge of media planning best practices.
  • Familiarity with DV360, TTD, and other advertising platforms.
  • Strong analytical skills for data synthesis.
  • Passion for video games and marketing.
  • Ability to work collaboratively in a team environment.
  • Excellent communication skills.
  • Proficiency in English.

Benefits

  • Opportunity to work with leading video game titles.
  • Collaborative and innovative work culture.
  • Continuous learning and development opportunities.
  • Remote work flexibility.
  • Engaging and dynamic work environment.
Liquid Advertising logo

Liquid Advertising

Liquid Advertising is a dynamic ad agency founded in 2000, specializing in the video game community. With a portfolio that includes partnerships with iconic franchises such as Indiana Jones, Doom, Starfield, Magic: the Gathering, Sonic, and Final Fantasy, Liquid Advertising is dedicated to leveraging data-driven insights and analytics to craft innovative advertising strategies. Operating remotely with a focus on collaboration, the agency functions like a laboratory, continuously testing and refining its approach to ensure impactful campaigns that resonate with players and elevate games to cultural phenomena. As the company grows alongside its clients, it offers opportunities for individuals passionate about gaming and advertising to develop their careers in a fast-paced, creative environment.

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