VP, Journey Marketing - Remote

Overview

The VP of Journey Marketing drives business outcomes by achieving success with customers at any stage in their journey of experiencing Life360, focusing on marketing strategies and partnerships.

In Short

• Lead journey marketing strategies to enhance customer experience.
• Manage eCommerce and DTC marketing teams for revenue optimization.
• Collaborate with cross-functional teams including data science and product.
• Develop insights and frameworks for performance reporting.
• Oversee lifecycle marketing initiatives using programmatic and personalized approaches.
• Ensure cohesive messaging across channels.
• Build and lead modern lifecycle marketing programs.
• Drive engagement and sales for Life360 devices.
• Foster a culture of collaboration and innovation within the marketing team.
• Embrace a data-informed approach while valuing intuition.

Requirements

• 15+ years of marketing experience, with 5+ years in journey-oriented marketing.
• Experience in subscription, hardware, and app marketing.
• Strong background in DTC eCommerce marketing.
• Expertise in marketing analytics and methodologies.
• Exceptional communication and collaboration skills.
• Ability to lead and inspire teams.
• Strong decision-making skills based on data and intuition.
• Commitment to company values and mission.

Benefits

• Competitive pay and benefits.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan with company matching.
• Mental wellness programs and support.
• Flexible PTO and company-wide days off.
• Learning and development opportunities.
• Support for a productive remote work environment.
• Free Life360 Platinum Membership and Tile products.