Lead Allies is a pioneering company that connects physical products to digital experiences, enhancing customer relationships with culturally relevant brands. Utilizing advanced technologies such as near-field communication (NFC) and blockchain infrastructure, Lead Allies empowers renowned brands like PUMA, Adidas, and ROC Nation to create innovative connected products that ensure product authenticity and enrich digital interactions. The company fosters a collaborative and impactful work environment, with a remote team spread across North America and Asia, dedicated to delivering seamless user experiences in both Web2 and Web3.