Senior Paid Ads Specialist - Remote

Overview

You’re a seasoned and strategic Senior Paid Ads Specialist with deep expertise in driving high-performing campaigns across platforms like Meta (Facebook and Instagram), Google Ads, YouTube, TikTok, and LinkedIn. Your proven ability to execute, optimize, and scale campaigns ensures maximum impact and ROI. With a comprehensive understanding of digital advertising trends, you align strategies with business goals and consistently exceed expectations.

Your experience equips you to thrive in a dynamic, fast-paced environment. From crafting strategies to implementing campaigns and analyzing performance, you handle every stage of the advertising lifecycle with precision and confidence. You excel at managing complex budgets and delivering results on time, making you a key contributor to our success.

You’re analytical and innovative. Combining a data-driven approach with creative problem-solving, you excel at identifying opportunities for growth and optimization. Your ability to develop compelling ad copy and collaborate on creative assets ensures campaigns resonate with audiences while achieving desired outcomes.

You’re an exceptional communicator and team player. Your strong interpersonal skills allow you to effectively coordinate with internal teams, clients, and external partners. You excel at translating complex data into actionable insights and align stakeholders around shared goals.

In Short

• Strategically plan, execute, and optimize paid advertising campaigns across Meta, Google Ads, YouTube, TikTok, and LinkedIn to meet client objectives.
• Strategically allocate and optimize ad spends exceeding $100,000 monthly.
• Develop and implement advanced budget management strategies to maximize ROI and maintain cost-efficiency.
• Collaborate with creative teams to produce engaging ad copy, visuals, and messaging tailored to target audiences.
• Leverage tools like Google Analytics, HubSpot, and other CRM platforms to track performance, streamline workflows, and maintain clear client communication.
• Conduct in-depth performance analysis to uncover insights, guide strategy, and deliver ongoing campaign improvements.
• Execute A/B testing, audience segmentation, and conversion rate optimization to refine campaigns and improve outcomes.
• Work closely with cross-functional teams and external stakeholders to align paid media initiatives with broader marketing strategies.
• Monitor industry trends, emerging technologies, and platform updates to keep campaigns innovative and competitive.
• Provide detailed reporting with clear metrics, actionable insights, and strategic recommendations to clients and management.

Requirements

• At least 4 years of experience in paid advertising, with a focus on multi-platform campaign management.
• Expertise in Meta, Google Ads, YouTube, TikTok, and LinkedIn advertising platforms.
• Allocate and optimize ad spends exceeding $100,000 monthly.
• Demonstrated ability to manage large budgets, optimize spend, and deliver measurable results.
• Strong skills in creative collaboration, including ad copywriting and providing input on visual assets.
• Proficiency with tools like Google Analytics, HubSpot, and CRM platforms.
• A results-driven mindset with hands-on experience in data analysis, A/B testing, and reporting.
• Exceptional organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Excellent communication and interpersonal abilities to collaborate with diverse teams and stakeholders.
• A passion for innovation, digital advertising, and staying ahead of industry trends.

Benefits

• You'll work with a dynamic team in a creative and fast-paced environment.
• You'll get a great salary and time off.
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)