Senior Manager, Answer Engine Optimization (AEO) - Remote

Overview

As a Senior Manager, Answer Engine Optimization (AEO), you will define and own Kraken’s strategy for discoverability across AI Overviews, chat assistants, knowledge panels, voice systems, and semantic search environments.

In Short

• Define and lead Kraken’s AEO strategy.
• Build and maintain Kraken’s entity and data ecosystem.
• Partner with Engineering and Product to implement AEO-first technical infrastructure.
• Lead AEO content architecture.
• Collaborate with Brand, Legal, and PR.
• Measure and optimize AI visibility and citations.
• Partner with Data Science to define AEO performance frameworks.
• Build internal education and best practices for AEO.

Requirements

• 7+ years in search, structured data, or technical growth roles.
• Expertise in Answer Engine Optimization (AEO) and Semantic Search.
• Proven ability to bridge engineering and content.
• Experience optimizing for LLM and AI search visibility.
• Strong command of structured data formats and APIs.
• Excellent data literacy.
• Exceptional communication skills.
• Deep interest in crypto and Web3.

Benefits

• Work in a fully remote environment with a diverse team.
• Opportunity to shape the future of crypto.
• Access to industry-leading security and client support.
• Collaborate with industry pioneers.
• Engage in continuous learning and development.