Manager, Head of Regional Growth - APAC - Remote

Overview

As the Head of Regional Growth for APAC at Kraken, you will lead marketing strategies to enhance Kraken's market share and user growth in the region while working cross-functionally to deliver a comprehensive growth approach.

In Short

• Develop marketing strategies to bolster Kraken’s market share in APAC.
• Grow new users in-region and improve customer lifecycle performance.
• Localize global campaigns to suit regional preferences.
• Produce content and manage local marketing efforts autonomously.
• Measure marketing performance and adjust strategies accordingly.
• Work with cross-functional teams for effective execution.
• Represent Kraken in PR and media engagements.
• Additional duties as assigned.

Requirements

• 7+ years in a marketing role with successful campaign delivery.
• Proven track record in competitive user growth.
• Regional expertise in APAC, with additional country knowledge a bonus.
• Advanced knowledge of crypto products and revenue models.
• Experience in regulated marketing environments, preferably financial services.
• Strong knowledge of marketing analytics and performance metrics.
• Creative thinker with logical and data-driven growth ideas.
• Native or professional proficiency in Mandarin Chinese.

Benefits

• Work in a fully remote environment with a diverse team.
• Be part of a mission-focused company in the crypto space.
• Opportunity for personal and professional growth.
• Engage with a global community of crypto enthusiasts.