Marketing Lead - Remote

Overview

The Marketing Lead will drive the digital growth of the company by developing, implementing, and optimizing innovative, data-driven marketing strategies to achieve measurable success and high ROI.

In Short

• Develop and manage a comprehensive performance marketing strategy across various digital channels.
• Plan online marketing strategies in coordination with management.
• Manage and optimize performance-oriented online campaigns for customer acquisition and retention.
• Continuously analyze user behavior and campaign data focusing on email marketing.
• Enhance online presence and customer engagement across platforms.
• Oversee tracking and reporting of marketing activities.
• Manage marketing budget and resources efficiently.
• Lead the marketing department and coordinate with other teams.
• Work closely with the sales, content, and design teams.
• Possibility of remote work after onboarding.

Requirements

• Degree in Marketing, Media, Communication, Business Administration, or equivalent experience.
• Proven experience in performance marketing with a focus on measurable outcomes.
• Strong analytical skills and affinity for numbers.
• Knowledge of tools like Google Analytics, Google Ads, and Facebook Ads Manager.
• Experience with email automation tools.
• Creativity and passion for marketing and communication.
• Excellent organizational skills and structured work approach.
• Strong communication skills in German and ideally in English.

Benefits

• Competitive salary and permanent contract.
• Team events and strong team culture.
• Opportunities for development and training.
• Direct influence on company growth.
• Dynamic team with flat hierarchies.