Senior Paid Media Specialist - Remote

Overview

Keypath Education is seeking a dynamic Senior Paid Media Specialist to drive student enrolments for prestigious university partners, offering flexibility to work from anywhere in Australia.

In Short

• Oversee junior team members and manage their portfolios.
• Assist in strategy establishment for paid media functions.
• Act as a subject matter expert for marketing projects.
• Identify opportunities in paid media based on industry trends.
• Meet and exceed student enrolment KPIs.
• Create and optimize paid search and social campaigns.
• Analyze and report on campaign performance.
• Test new strategies to improve campaign effectiveness.
• Forecast lead volume and media spend.
• Collaborate with creative stakeholders for effective campaigns.

Requirements

• Tertiary qualification in Media, Marketing, Business, IT or related field.
• Experience managing high-performance PPC campaigns.
• Strong numerical reasoning and analytical skills.
• Ability to engage with stakeholders effectively.
• Experience in forecasting spend and lead targets.
• Excellent organizational and time management skills.
• Strong experience with Google Ads, Facebook, LinkedIn.
• Google Ads & Analytics certification.
• Advanced knowledge of Excel.
• Experience with emerging channels like TikTok.

Benefits

• Opportunity to work in office, hybrid, or remotely.
• All necessary equipment for success.
• Internet allowance for remote work.
• Paid mental health days.
• Access to LinkedIn Learning.
• Learning Labs for professional development.
• Toolkits for digital and mental health support.
• Employee-led programs and company events.
• Supportive culture recognized as a top workplace.
• Opportunities for continuous growth and impact.