Digital Marketing Manager - Remote

Overview

Join Keep as a Digital Marketing Manager, where your strategic thinking and data-driven approach will be key to refining our market positioning and driving growth.

In Short

• Developing and executing marketing strategies using a rigorous, experiment-driven approach.
• Leading and mentoring the marketing team, setting clear goals, providing feedback, and ensuring alignment with business objectives.
• Collaborating with other departments to ensure a cohesive and integrated approach to customer communications and brand representation.
• Breaking down hypotheses and structuring experiments to validate or refine them, ensuring decisions are data-backed.
• Deeply understanding our Ideal Customer Profile (ICP) and leveraging brand marketing experience to refine our messaging.
• Writing creative briefs that clearly articulate hypotheses, testing methodologies, and expected learnings.
• Owning the full marketing funnel—customer acquisition, engagement, and retention.
• Leveraging performance marketing techniques (SEO, SEM, paid ads, content marketing) to drive measurable results.
• Advising on marketing aspects of new product launches, service offerings, or business ventures.
• Staying ahead of industry trends and applying best practices from top-tier marketing organizations.

Requirements

• You have extensive experience in marketing, ideally within the financial services or fintech industry.
• You have a deep understanding of ICP development and brand positioning.
• You know how to write compelling creative briefs that clearly define the problem, hypothesis, and expected outcome.
• You’re comfortable running experiments across multiple channels and iterating quickly based on insights.
• You have experience working hands-on with performance marketing, content marketing, and data analytics tools.
• Operating marketing as a system, continuously improving processes, tools, and execution strategies.
• You have demonstrated leadership and team management skills, with the ability to inspire and collaborate effectively across various departments.

Benefits

• Drive Innovation: As the leading figure in our marketing department, you'll be at the forefront of defining and executing innovative marketing strategies.
• Make a Significant Impact: Your role is key to shaping our brand identity and market presence, directly influencing our company's success.
• Professional Growth: Thrive in a dynamic startup environment that values creativity and innovation.
• Set Industry Standards: Your expertise will set new benchmarks, positioning our company as a leader in the fintech industry.
• We're obsessed with investing in data-driven solutions and cutting-edge technologies.
• Be a part of a team that's rewriting the playbook for the Canadian fintech industry.
• Data is the fuel for our growth engine, and you'll be in the driver's seat shaping our data strategies.
• Embrace a fully inclusive and remote-friendly company culture that values diversity and work-life balance.
• Help us bring modern banking solutions to businesses, reshaping the banking experience for our customers.