Paid Media Manager (YouTube) - Remote

Overview

KAYAK is seeking a Digital Marketing Manager to oversee investment and execution of digital campaigns within North America, with a primary focus on YouTube. This role involves collaboration with the NORAM Brand Marketing team.

In Short

• Manage paid media activities and brand campaigns across the US and Canada, primarily on YouTube.
• Collaborate with the Brand Marketing team to align strategies and messages.
• Run campaign tests, analyze data, and leverage insights for optimization.
• Develop performance reports and communicate findings to team members.
• Contribute to the global Performance marketing team and share insights.
• Keep up with the latest digital marketing trends.
• Travel to off-sites or the Norwalk, CT office occasionally.

Requirements

• 2+ years of experience with Google Ads or DV360, focused on YouTube.
• Strong project management and communication skills.
• Ability to balance urgent priorities with long-term objectives.
• Collaboration skills with various fields: creative, production, analytics.
• Experience with social-first content on YouTube Shorts, Reels, and TikTok.
• Experience analyzing Brand lift and Reach & Frequency reports.
• Hands-on experience with digital campaigns and reporting.
• Motivated individual committed to teamwork.

Benefits

• Work from (almost) anywhere for up to 20 days per year.
• Company-paid therapy sessions and subscriptions for mental health.
• Paid parental leave and generous vacation time.
• Development opportunities and access to e-learnings.
• Travel discounts and competitive retirement and health plans.
• Fun quarterly events and free lunch twice a week.