Media Planner - Remote

Overview

This position is posted by Jobgether on behalf of CROSSMEDIA USA. We are currently looking for a Media Planner in United States.

As a Media Planner, you will take on a pivotal role in designing and managing cross-channel media strategies that connect brands with their audiences in impactful ways. You will be responsible for developing, implementing, and optimizing holistic media plans that combine creativity with data-driven insights. This role requires a balance of strategic thinking and tactical execution, with a strong emphasis on client collaboration, performance measurement, and delivering innovative solutions. You will work in a dynamic, fast-paced environment alongside talented professionals, contributing to the success of campaigns while fostering both personal and professional growth.

In Short

• Develop comprehensive, strategic media plans in partnership with supervisors and directors.
• Act as the primary client contact for planning needs, leading status calls and maintaining clear communication.
• Manage client budgets, flowcharts, and ensure accuracy of the overall media plan.
• Collaborate with investment, analytics, and strategy teams to incorporate audience insights and performance learnings into recommendations.
• Monitor industry and client trends, ensuring plans remain relevant and innovative.
• Utilize tools such as Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, and Commspoint to support decision-making.
• Review and guide the work of assistant planners, providing mentorship and feedback.
• Ensure campaigns meet objectives related to media mix, reach, frequency, and overall effectiveness.
• Contribute to agency culture by encouraging integration across media and creative teams.

Requirements

• Proven experience in media planning and strategy development.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Proficiency in media planning tools and analytics.
• Experience working with clients and managing budgets.
• Creative thinking and problem-solving skills.
• Knowledge of industry trends and best practices.
• Ability to work in a fast-paced environment.
• Team player with a collaborative mindset.

Benefits

• Opportunity for professional growth and development.
• Collaborative and dynamic work environment.
• Access to various media planning tools and resources.
• Flexible working arrangements.
• Competitive compensation package.