CRM Marketing Expert - Remote

Overview

We are seeking a highly technical CRM Marketing expert to lead the onboarding, growth, and overall usage of our email & push messaging systems for our whitelabel CRM offering.

In Short

• Build and maintain the tooling and technical infrastructure for whitelabel CRM programs
• Administer, configure, and maintain the ESP and each individual workspace per program.
• Partner regularly with Eng on system integrity, efficiency, and troubleshooting.
• Create and monitor complex automations with static and dynamic target and content.
• Ensure whitelabel partners have the tools necessary to set up campaigns, tests, segmentation and complex personalization logic.
• Collaborate cross-functionally with Creative, Partner Marketing, Business Development, Product, Engineering, and Data Science.

Requirements

• 5-6 years of hands-on experience executing CRM programs
• Experience leveraging a complex marketing automation/CRM system like Braze, ExactTarget, or Responsys
• Deep expertise in customer segmentation, list management, deliverability and CAN-SPAM laws
• Experience with data-driven marketing and building programs that drive incremental results
• Exceptional project management skills
• Customer obsessed and a creative thinker
• Excellent analytical and quantitative skills
• Ability to effectively coordinate complex projects with multiple stakeholders

Benefits

• Highly market-competitive compensation and benefits
• Flexible work environment
• Eligible for new hire equity grant
• Annual refresh grants