Head of Marketing - SaaS - Remote

Overview

The Head of Marketing will lead Matomo’s global marketing vision and transition from product-led to sales-led growth while focusing on key regions like France, Germany, and the US.

In Short

• Lead the marketing transformation at Matomo.
• Focus on enterprise customers and sales-led growth.
• Shape brand and product marketing strategies.
• Drive demand generation and pipeline growth.
• Champion customer engagement and retention initiatives.
• Build and scale a high-performing marketing team.
• Collaborate with Sales and Customer Success teams.
• Develop localisation strategies for key markets.
• Represent Matomo at industry events.
• Embed ethical practices and customer obsession in marketing.

Requirements

• 15+ years of marketing experience, 10+ in leadership roles.
• Experience in transitioning from PLG to SLG.
• Deep expertise in SaaS marketing and enterprise demand generation.
• Hands-on experience in lead generation and pipeline acceleration.
• Strong track record in complex enterprise sales cycles.
• Experience with marketing automation tools (HubSpot preferred).
• Fluent in English and proficient in French or German.
• Ability to embed customer obsession into marketing strategy.
• Knowledge of EU data privacy regulations is a plus.
• Strong relationship-building skills.

Benefits

• Competitive salary package based on experience.
• Performance-based bonus structure.
• Fully remote and flexible work environment.
• Generous paid leave and holiday policies.
• Professional development opportunities.
• Paid co-working space and home office equipment.
• Flexible hours and a supportive work culture.
• Mental health support services.
• Volunteering Day for community impact.
• Bereavement Leave for pets.