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Senior Consumer Marketing Content Strategist - Remote

Posted 7 days ago
Marketing
Full Time
Worldwide

Overview

The Sr. Consumer Marketing Content Strategist role leads and implements the content strategy for consumer marketing, focusing on engagement and measurable results.

In Short

  • Develop and communicate a strategic content vision aligned with marketing objectives.
  • Build and mentor a high-performing content strategy team.
  • Create content strategies, journey maps, and messaging frameworks.
  • Collaborate cross-functionally to produce member-facing content.
  • Manage editorial calendars and oversee content production.
  • Track content performance metrics and optimize strategies.
  • Report key findings to stakeholders and support client-facing teams.

Requirements

  • Bachelor's or Master's degree in marketing, journalism, or communications.
  • 7+ years of experience in content strategy and marketing.
  • Expertise in journey mapping and persona-driven content.
  • Strong project management and collaboration skills.
  • Data-driven decision-maker with strategic judgment.
  • Exceptional communication and leadership skills.
  • A builder mentality ready to create scalable solutions.

Benefits

  • Opportunity to lead content strategy function.
  • Collaborate with cross-functional teams.
  • Impactful role in marketing efforts.
Included Health logo

Included Health

Included Health is a pioneering healthcare company dedicated to delivering integrated virtual care and navigation services. With a mission to elevate the standard of healthcare for everyone, Included Health aims to eliminate barriers and provide high-quality care to individuals in every community, regardless of their health journey or the type of care required—ranging from acute to chronic, behavioral to physical. The company offers its members comprehensive care guidance, advocacy, and access to personalized virtual and in-person services for everyday and urgent care, primary care, behavioral health, and specialty care. Included Health is committed to fostering an inclusive workplace and ensuring equitable opportunities for all employees.

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