Digital Marketing Experimentation Specialist - Remote

Overview

Join IMPACT BRANDS as a remote Digital Marketing Experimentation Specialist, contributing to the health and wellness industry by planning and running growth experiments to improve key business results.

In Short

• Plan and run growth experiments for sign-ups, conversions, retention, and revenue.
• Create hypotheses and define success metrics for experiments.
• Collaborate with Marketing, Product, Design, and Engineering teams.
• Analyze experiment performance and derive actionable insights.
• Maintain a structured experimentation roadmap.
• Document learnings and share updates with teams.
• Optimize customer journeys and conversion funnels.
• Manage multiple experiments simultaneously.
• Communicate results effectively to stakeholders.
• Embrace continuous learning in a dynamic environment.

Requirements

• Higher education in Marketing, Business, Economics, or Data Analytics.
• 1–3+ years of experience in growth or performance marketing.
• Understanding of media buying and growth funnels.
• Hands-on experience with analytics tools (e.g., GA4, Amplitude, Looker).
• Strong Excel and Google Sheets skills.
• Knowledge of key growth metrics (CAC, LTV, retention).
• Experience launching experiments across user journeys.
• Ability to manage multiple projects and meet deadlines.
• Strong communication skills.
• Curiosity and willingness to learn in a fast-paced environment.

Benefits

• Remote work flexibility.
• Home office budget with equipment options.
• Health and wellness support.
• 25+ days of holiday.
• 2 paid volunteering days per year.
• Personal development opportunities.
• Performance recognition and career advancement.
• Annual achievement bonus.
• Exclusive access to company products.
• Regular team-building activities.