Marketing Specialist - Remote

Overview

IAP2 Canada is seeking a creative, strategic, and digitally savvy Marketing & Communications Specialist to lead brand awareness, member engagement, and digital content strategy.

In Short

• Lead brand awareness and member engagement initiatives.
• Develop and execute digital content strategies.
• Create engaging content for social media and email campaigns.
• Maintain and improve the organization’s website.
• Implement marketing campaigns for training programs and events.
• Analyze marketing metrics to optimize performance.
• Manage Google Analytics and SEO strategies.
• Collaborate with team members to enhance digital engagement.
• Support brand consistency across all platforms.
• Engage with members and industry influencers.

Requirements

• 5+ years in marketing, digital communications, or social media management.
• Excellent communication and organizational skills.
• Strong copywriting and multimedia content creation skills.
• Experience with Canva, Adobe Creative Suite, Mailchimp, and WordPress.
• Ability to manage paid social media ads and analytics tools.
• Experience in nonprofit or membership-based organizations is an asset.
• Bilingualism (English/French) is a plus.

Benefits

• Fully remote work environment.
• Opportunity to shape marketing and brand strategy.
• Collaborate with leaders in public participation.
• Comprehensive Health & Benefit plan.