Freelance Analytics & Tracking Consultant - GA4, GTM, eCommerce - Remote

Overview

We are a digital marketing agency looking for a Digital Analytics Consultant to support our team and eCommerce clients, particularly in implementing and optimizing GA4 tracking, Tag Management, and Consent Management Platforms, ideally in combination with Shopify.

In Short

• Lead and implement advanced GA4 tracking setups, including GA4 Enhanced E-Commerce Tracking.
• Develop and maintain GTM configurations (Client and Server-side).
• Apply Google Consent Mode.
• Ensure CMP integration according to GDPR and compatibility with analytics and marketing tools.
• Provide analytics consulting for our German-speaking clients.
• Collaborate with our English-speaking internal tech support team.
• Assist with data integration using BigQuery and Looker Studio.
• Provide general technical support in Digital Analytics and MarTech.

Requirements

• 5+ years of practical experience in Digital Analytics.
• Expert knowledge in GA4, GTM, and CMPs; experience with Shopify is a plus.
• Experience in a relevant online marketing area (e.g., SEA, SMA, or display advertising).
• Experience with Server-side GTM is mandatory.
• Basic understanding of GDPR and its implications on tracking.
• Familiarity with BigQuery, Looker Studio, and other Google Cloud Tools.
• Basic knowledge of JavaScript (e.g., event handling, dataLayer manipulation).
• Ability to consult clients in German and communicate fluently in English.
• Strong problem-solving skills and proactive working style in a technical environment.

Benefits

• Flexible freelance collaboration.
• Long-term project potential with leading eCommerce brands.
• A smart, supportive team with a tech-driven mindset.
• 100% remote-first setup with asynchronous workflows and regular team syncs.