Digital Analytics & Tracking Consultant - Remote

Overview

We are a digital marketing agency looking for a Digital Analytics Consultant to support our team and eCommerce clients, particularly in the implementation and optimization of GA4 tracking, Tag Management (Client and Server-side GTM), and Consent Management Platforms (CMP), ideally in combination with Shopify.

In Short

• Lead and implement advanced GA4 tracking setups, including GA4 Enhanced E-Commerce Tracking.
• Develop and maintain GTM configurations (Client and Server-side).
• Apply Google Consent Mode.
• Ensure CMP integration according to GDPR and compatibility with analytics and marketing tools.
• Provide analytics consulting for our German-speaking clients.
• Collaborate with our English-speaking internal tech support team to build, challenge, and optimize tracking setups.
• Support data integration with BigQuery and Looker Studio.
• General technical support in the area of Digital Analytics and MarTech.

Requirements

• 5+ years of practical experience in Digital Analytics.
• Expert knowledge in GA4, GTM, and CMPs; experience with Shopify is a plus.
• Experience in a relevant online marketing area (e.g., SEA, SMA, or Display Advertising).
• Experience with Server-side GTM is required.
• Basic understanding of GDPR and its impact on tracking.
• Familiarity with BigQuery, Looker Studio, and other Google Cloud tools.
• Basic knowledge of JavaScript (e.g., Event Handling, dataLayer manipulation).
• Ability to advise clients in German and communicate fluently in English with our internal team.
• Strong problem-solving skills and proactive working style in a technical environment.

Benefits

• Flexible freelance collaboration or a remote permanent position.
• Long-term project potential with leading eCommerce brands.
• A smart, supportive team with a tech-driven mindset.
• 100% remote-first setup with asynchronous workflows and regular team syncs.