Content & Product Marketing Manager - Remote

Overview

Humata Health is seeking a strategic and hands-on Content & Product Marketing Manager to join our growing team. This role is responsible for creating and executing Humata’s brand voice across content, social media, and product marketing materials. You will deeply understand our product, our customers, and our market — and turn that knowledge into powerful content that educates, engages, and drives demand.

In Short

• Develop and execute the content strategy aligned to Humata’s brand and growth goals.
• Write and publish blogs, case studies, whitepapers, and long-form thought leadership articles.
• Create content calendars to support launches, webinars, and major campaigns.
• Ghostwrite and manage LinkedIn content for Humata executives (CEO, Product, Growth).
• Manage Humata’s organic social channels, with a heavy focus on LinkedIn.
• Publish consistent and engaging social posts that reinforce Humata’s brand, expertise, and wins.
• Develop and maintain core product positioning and messaging frameworks.
• Create and update sales enablement materials: product one-pagers, battlecards, FAQs.
• Collaborate with Product, Sales, and Customer Success teams to launch new features and product updates.
• Build and maintain personas for Humata’s buyers and users.

Requirements

• 3+ years of experience in content marketing, product marketing, or similar role.
• Exceptional writing skills with portfolio of published B2B content.
• Experience managing social media channels, particularly LinkedIn for business.
• Track record of developing product messaging and positioning frameworks.
• Ability to translate complex healthcare concepts into compelling content.
• Strong project management skills to handle multiple content initiatives.
• Experience collaborating with cross-functional teams (Product, Sales, Customer Success).
• Healthcare industry experience preferred but not required.
• Self-starter mentality with ability to thrive in a remote environment.

Benefits

• Impactful Work: Contribute to innovative solutions that improve healthcare efficiency and patient outcomes.
• Remote Flexibility: Enjoy working remotely while being part of a collaborative team.
• Competitive Compensation: Enjoy competitive base compensation, equity through our Employee Stock Option Plan, and bonus-eligible roles.
• Comprehensive Benefits: Full benefits package including unlimited PTO and 401k program with employer match.
• Growth Opportunities: Advance your career in a fast-paced, high-impact environment.
• Inclusive Culture: Join a diverse workplace where your ideas and contributions are valued.