Mobile App Marketing Specialist - Remote

Overview

We are looking for a Mobile App Marketing Specialist to manage and scale international user acquisition campaigns for our clients.

In Short

• Ideate, create, and manage mobile app marketing campaigns across various advertising channels.
• Optimize and scale app marketing campaigns internationally.
• Achieve clients' business objectives (typically CPA and ROAS).
• Present results clearly and utilize advanced calculations in Excel as needed.
• Identify correlations in data and draw conclusions for user acquisition strategies.
• Work with large CSV files and reports in Excel.
• Communicate precise requirements to the creative team for banners or videos.
• Leverage automation features in each digital marketing channel.
• Test and report on the latest advertising products (alpha and beta tests).
• Grow alongside our clients' success.

Requirements

• Over 1 year of experience in performance marketing.
• Deep understanding of app tracking developments, especially IOS14 and SKAdNetwork.
• Strong numerical skills and understanding of performance marketing metrics (e.g., CPM, CPA, ROAS).
• Familiarity with MMPs and attribution platforms.
• Excellent presentation skills.
• Detail-oriented and structured work approach.
• High analytical capacity and attention to detail.

Benefits

• Opportunity to work remotely.
• Global hiring.
• Collaborative team environment.
• Continuous learning and skill development.
• Engagement with cutting-edge advertising technologies.