Senior Email Marketing Manager - Remote

Overview

The Senior Email Marketing Manager will lead and optimize the retention marketing ecosystem for a fast-growing beauty and cosmetics brand, focusing on sophisticated automation and personalized content.

In Short

• Architect and execute complex automation flows to enhance customer lifetime value.
• Build advanced segmentation strategies using behavioral data.
• Create dynamic content systems for personalized experiences.
• Develop win-back campaigns and loyalty-driven sequences.
• Implement cross-sell and up-sell strategies with product recommendations.
• Optimize deliverability and sender reputation.
• Manage integrations between Klaviyo and other platforms.
• Conduct deep analytics for revenue attribution and cohort analysis.
• Create custom dashboards for retention metrics.
• Continuously A/B test campaigns to improve performance.

Requirements

• Proven experience in email marketing, particularly with Klaviyo.
• Strong analytical skills and experience with predictive analytics.
• Experience in developing automation flows and segmentation strategies.
• Knowledge of A/B testing methodologies.
• Ability to manage multiple projects and deadlines.
• Excellent communication skills.
• Experience in the beauty and cosmetics industry is a plus.
• Leadership potential to mentor junior marketers.
• Strong understanding of customer lifecycle management.
• Ability to work independently in a remote environment.

Benefits

• Competitive salary with performance-based bonuses.
• Flexible working hours in a remote setting.
• Opportunities for professional growth and development.
• Collaborative and supportive team culture.
• Access to the latest marketing tools and technologies.