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Marketing Strategy Consultant - Remote

Posted 1 week ago
Marketing
Full Time
PA, USA
$92,300 - $172,500/year

Overview

The Marketing Strategy Consultant at enGen will drive growth efforts by developing effective B2B marketing strategies and positioning enGen as a leader in health care technology.

In Short

  • Drive B2B marketing strategies for enGen.
  • Develop brand positioning and value propositions.
  • Collaborate with teams for effective marketing execution.
  • Create content strategies across various channels.
  • Implement influencer marketing strategies.
  • Analyze customer journeys for content alignment.
  • Stay updated on industry trends and competitive strategies.
  • Utilize data insights to inform marketing strategies.
  • Work in a matrixed environment with various teams.
  • Report to the Director of B2B Marketing.

Requirements

  • Bachelor's degree required; MBA preferred.
  • 7 years of relevant experience preferred.
  • Experience in B2B marketing and brand management.
  • Understanding of consultative selling.
  • Proven success in launching new products.
  • Strong communication and analytical skills.
  • Ability to work independently and in teams.
  • Experience with marketing tools and technology.
  • Creative and strategic thinking skills.
  • Ability to work under pressure in a fast-paced environment.

Benefits

  • Competitive salary range.
  • Opportunities for professional development.
  • Collaborative work environment.
  • Flexible work arrangements.
  • Health and wellness benefits.
  • Access to cutting-edge marketing tools.
  • Involvement in strategic decision-making.
  • Networking opportunities within the industry.
  • Supportive team culture.
  • Potential for career advancement.

Highmark

Highmark

West Penn Allegheny Health System, part of Highmark Health, is a comprehensive health organization based in Pittsburgh, Pennsylvania. It encompasses a large network of healthcare services, including one of the largest Blue Cross Blue Shield insurers in the United States and a growing regional hospital and physician network. With a workforce of 35,000 employees, the organization is dedicated to serving millions of customers nationwide through its various affiliated businesses, which provide a wide range of health-related services such as health insurance, healthcare delivery, population health management, dental solutions, and innovative technology solutions. The system is committed to quality care, ethical standards, and diversity in the workplace.

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