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Product Marketing Manager - Remote

Posted Yesterday
Marketing
Full Time
USA

Overview

The Product Marketing Manager (PMM) is a highly visible, cross-functional role that connects product strategy to revenue outcomes. You will own the go-to-market strategy for your product areas, working closely with Product, Sales, Marketing, and Customer Success to translate our vision into compelling stories, differentiated positioning, and revenue-driving enablement.

In Short

  • Define positioning, messaging, and value propositions for nonprofit technology.
  • Lead product launches and translate product roadmaps into external stories.
  • Build and maintain buyer and influencer personas.
  • Own pricing and packaging recommendations based on customer insights.
  • Develop strategic briefs and core messaging for demand generation.
  • Deliver scalable enablement programs for sales teams.
  • Track and analyze business metrics to adjust strategies.
  • Gather customer insights through various methods.
  • Conduct ongoing competitive and market analysis.
  • Act as a connector across various teams to ensure alignment.

Requirements

  • 3+ years of product marketing experience in B2B SaaS.
  • Ability to craft messaging that drives market adoption.
  • Strong communication skills for distilling complex features.
  • Experience owning GTM strategy.
  • Analytical mindset linking marketing to business outcomes.

Benefits

  • Unlimited paid time off.
  • Comprehensive health plans (medical, dental, vision).
  • 401(k) with up to 3.5% company match.
  • Paid parental leave after one year.
  • Company-paid life insurance and long-term disability.
  • Pet insurance.
  • 11 company holidays.
  • Paid sick time and a monthly paid volunteer day.
  • Flexible spending accounts for medical and dependent care.
  • Fully remote workplace.
HighlightTA logo

HighlightTA

HighlightTA is a dynamic and innovative company focused on providing fast, flexible, and cost-effective talent solutions to help businesses build exceptional teams. Founded by former in-house talent leaders, HighlightTA aims to address the challenges companies face with hiring demands, layoffs, and inconsistent growth. The company values collaboration, growth, and creativity, and is dedicated to helping clients grow sustainably while accessing top talent experts easily.

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