Creative Strategist (EMEA) - Remote

Overview

As we continue to scale across Europe, we’re seeking a Creative Strategist to shape, localise, and execute standout campaigns across the EMEA countries - with a primary focus on the UK, EU, Germany, UAE. You’ll bridge global brand vision with local cultural insight, crafting creative strategies that drive performance and resonate with audiences across markets.

In Short

• Develop and execute innovative creative strategies across a full funnel activation from direct response ads and brand campaigns.
• Ensure alignment with HexClad’s overarching business objectives and brand values.
• Drive creative localisation efforts, particularly in the EMEA markets, creating a playbook to refine and scale processes.
• Produce engaging, on-brand copy for ads and campaigns tailored to the EMEA markets.
• Localise US creative assets for EMEA audiences, ensuring cultural and linguistic relevance.
• Conduct research into market trends, customer behaviour, and competitor activities to inform campaigns.
• Manage the end-to-end creative production process, from briefing to final execution.
• Analyse campaign performance using data and analytics tools, identifying opportunities to enhance creative impact.
• Work closely with the global creative, growth, and production teams to align strategies across regions.
• Develop and manage creative briefs to guide internal and external teams in delivering high-quality assets.

Requirements

• 3–5 years’ experience in creative strategy, brand marketing, or performance marketing, ideally within international or DTC brands.
• Proven experience developing and localising creative campaigns across European markets.
• Strong copywriting and localisation skills - able to craft engaging, on-brand content for ads, landing pages, and campaigns.
• Hands-on experience managing creative production processes, from concept to execution, across internal and external teams.
• Strong analytical mindset; comfortable using performance data and insights to refine creative strategies.
• Highly organized and detail-oriented, able to manage multiple projects and deadlines in a fast-paced, high-growth environment.
• Passion for storytelling, culture, and culinary trends - a genuine enthusiasm for food, cooking, and the HexClad brand is a plus!

Benefits

• Join a fast-growing, globally recognized cookware brand backed by passionate, high-performing teams.
• Competitive compensation and opportunities for growth within the International DACH team.
• A collaborative, international culture with autonomy and ownership.
• The chance to help shape how HexClad scales localization and creative strategy across EMEA.