Growth Marketing Manager - Mexico - Remote

Overview

HER is the world’s largest sapphic dating app, seeking a passionate Growth Marketing Manager to expand our user base in Mexico through strategic initiatives.

In Short

• Develop and implement growth marketing strategies for user acquisition in Mexico.
• Launch multi-channel campaigns including performance marketing and social media.
• Manage efficient spend across channels like Meta and TikTok.
• Analyze campaign performance to optimize strategies and improve ROI.
• Tailor marketing initiatives for cultural relevance in the Mexican market.
• Enhance brand visibility through compelling campaigns.
• Identify partnerships with local influencers and media.
• Lead creative ideation for cohesive brand messaging.
• 4-6 years of marketing experience, preferably in consumer tech.
• Strong analytical skills and proficiency in marketing platforms.

Requirements

• 4-6 years of experience in marketing, preferably in consumer tech.
• Proven track record in scaling user bases through marketing strategies.
• Deep understanding of the Mexican market and consumer behavior.
• Proficiency in Google Ads, Facebook Ads, and influencer management.
• Experience with engagement platforms like OneSignal or Braze.
• Strong analytical skills with tools like Google Analytics.
• Excellent communication skills in Spanish and English.
• Creative thinker with a data-driven approach.

Benefits

• Join a dedicated team making a positive impact in the sapphic community.
• Opportunity to shape and grow an innovative brand.
• Inclusive work environment valuing diversity.
• Competitive salary and professional growth opportunities.