Influencer Marketer - Remote

Overview

We are seeking a dynamic and results-driven Influencer Marketer to join the Community Marketing team at Gusto. In this role, you will focus on identifying and cultivating long-term relationships with SMB influencers and creating tailored content strategies.

In Short

• Research and identify influencers that align with Gusto's audience.
• Cultivate relationships with influencers and their agents.
• Develop unique scripts and promotional content for influencers.
• Manage the execution of influencer partnerships from start to finish.
• Allocate and manage budgets for paid amplification of influencer content.
• Track and analyze the performance of influencer campaigns.
• Work cross-functionally with internal teams to integrate influencer content.

Requirements

• 5-8+ years of experience in influencer marketing.
• Ability to evaluate influencers based on data-driven insights.
• Strong project management skills.
• Proficient in creating tailored content for influencers.
• Experience with paid media amplification on social platforms.
• Excellent communication and negotiation skills.
• Passion for staying on top of industry trends.

Benefits

• Collaborative and inclusive workplace.
• Work from home options available.
• Competitive salary and benefits package.
• Opportunities for professional development.