The Retail Market and Activation Manager role is to create, lead and report on the standards of execution aligned with brand standards across selling platforms.
In Short
Develop new standards of executional excellence.
Ensure cohesive communication and campaign execution.
Lead the strategy of execution for annual business planning.
Manage POS strategy, planning, ordering, and maintenance.
Track impact to ensure products resonate with consumers.
Collaborate with sales and marketing teams.
Conduct market analysis and identify trends.
Negotiate contracts with vendors.
Prepare and maintain sales resources.
Lead trade show initiatives to enhance brand presence.
Requirements
High school diploma or GED.
Excellent sales and organizational skills.
Good mathematical skills.
Experience in data management in a CPG environment preferred.
Ability to develop and maintain relationships with customers.