Marketing Manager, Web & Creative - Remote

Overview

As the Marketing Manager, Web & Creative you’ll be a key player in shaping the Gravity Haus brand across all digital and physical touchpoints. This role is a perfect blend of creativity and data-driven strategy. You’ll be responsible for the development and maintenance of our digital presence, designing compelling creative assets, and optimizing our websites to drive sales and enhance brand awareness for our hotels, restaurants, and membership offerings.

In Short

• Lead the development, design, and maintenance of all Gravity Haus websites using Webflow.
• Manage and implement a robust website optimization strategy to improve user experience, drive conversions, and increase brand awareness.
• Integrate and manage tracking and analytics using GA4 and Google Tag Manager to provide actionable insights for all digital campaigns.
• Monitor site performance and implement technical SEO best practices to improve organic search rankings and site health.
• Create and manage A/B tests and other optimization experiments to continuously improve site performance.
• Lead the creative development and execution of digital and print assets for all Gravity Haus hotels, restaurants, and membership.
• Collaborate with the VP, Marketing & Communications to design and create a wide range of marketing collateral.
• Serve as the key liaison between the marketing, hotel/F&B operations teams, and membership teams.
• Manage project timelines, budgets, and resources to ensure all campaigns and initiatives are delivered on time.
• Provide regular reporting on key performance metrics, including website traffic, conversion rates, and campaign effectiveness.

Requirements

• 5-7+ years of experience in design and web development optimization marketing, with a focus on Webflow.
• Proven experience with GA4 and Google Tag Manager (GTM) is essential.
• Strong analytical skills, with experience using data to inform strategies and measure success.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Experience in product creation and optimization, particularly in the context of membership or website services.
• Experience in B2C lifestyle, hospitality, or community-based membership businesses would be nice to have.

Benefits

• Health insurance.
• 401(k) with company match.
• All-In Gravity Haus Membership with adventure perks.
• Discounted stays, gear rentals, wellness programming, and more.