Marketing Specialist - Remote

Overview

We are seeking a Marketing Specialist to take full ownership of our marketing efforts and build a measurable marketing engine that drives brand awareness and demand in the K-12 public sector.

In Short

• Virtual role with a clear growth pathway to Marketing Manager.
• Ownership of end-to-end marketing from the ground up.
• Focus on K-12 education sector marketing.
• Building campaigns and managing marketing assets.
• Creating a measurement framework with clear KPIs.
• Support field marketing initiatives and events.
• Develop buyer personas through research and collaboration.
• Execute campaigns across various channels including email, social, and SEO.
• Analyze performance and report to the CEO.
• Work in a fully remote environment.

Requirements

• 3–6 years of hands-on marketing experience.
• Proven ability to build measurement frameworks.
• Experience developing buyer personas.
• Strong background in event marketing.
• Generalist SEO knowledge.
• Experience creating thought leadership content.
• Excellent communication skills.
• Proactive and organized with a builder mindset.
• Preferred background in K-12 or edtech marketing.
• Familiarity with Pipedrive is a plus.

Benefits

• 14 PTO days plus the option for 2 additional weeks unpaid.
• Performance incentives tied to MQL generation.