We want to make work and study more efficient and enjoyable, by providing the best digital paper solution possible. We plan to be the go-to tool for all forms of notes. Our digital paper and learning ecosystem inspires anyone to take notes, share what they know, collaborate with others, and learn as a community

In Short

Develop and execute ASO strategies to improve rankings, visibility, and downloads across the Apple App Store and Google Play globally
Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles
Partner with Creative Studio to create compelling app icons, screenshots, preview videos, and feature graphics that enhance click-through rates (CTR)
Plan and execute A/B tests to evaluate the performance of app store assets
Monitor and analyze app performance metrics, identify trends, and provide actionable insights
Conduct competitive research to benchmark Goodnotes against competitors
Optimize app store listings for international markets

Requirements

Proven track record of creating and implementing ASO strategies to drive downloads
5+ years ASO experience across Apple App Store and Google Play Store
Experience working with App Store Connect and Google Play Developer console
Strong ability to analyze and report data, interpret trends, and make data-driven decisions
Experience collaborating with design, content, and local growth marketing teams
SEO experience preferred

Benefits

Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
Sponsored visits to our Hong Kong or London office
Company-wide annual offsite
Flexible working hours and location
Medical insurance for you and your dependents