ASO Manager - Remote

Overview

We want to make work and study more efficient and enjoyable, by providing the best digital paper solution possible. We plan to be the go-to tool for all forms of notes. Our digital paper and learning ecosystem inspires anyone to take notes, share what they know, collaborate with others, and learn as a community

In Short

• Develop and execute ASO strategies to improve rankings, visibility, and downloads across the Apple App Store and Google Play globally
• Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles
• Partner with Creative Studio to create compelling app icons, screenshots, preview videos, and feature graphics that enhance click-through rates (CTR)
• Plan and execute A/B tests to evaluate the performance of app store assets
• Monitor and analyze app performance metrics, identify trends, and provide actionable insights
• Conduct competitive research to benchmark Goodnotes against competitors
• Optimize app store listings for international markets

Requirements

• Proven track record of creating and implementing ASO strategies to drive downloads
• 5+ years ASO experience across Apple App Store and Google Play Store
• Experience working with App Store Connect and Google Play Developer console
• Strong ability to analyze and report data, interpret trends, and make data-driven decisions
• Experience collaborating with design, content, and local growth marketing teams
• SEO experience preferred

Benefits

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents