Associate Digital Marketing Specialist, Pets - Remote

Overview

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

In Short

• Manage media buys across multiple traffic sources such as native and paid social.
• Create campaigns from start to finish, including creating ads and optimizing for KPIs.
• Set-up, manage, analyze, and optimize paid media campaigns.
• Optimize campaigns through creative testing and audience targeting.
• Create online sales funnels in SalesForce CRM.
• Work with data teams to review funnel performance.
• Maintain relationships with network representatives.
• Participate in customer acquisition funnel development.
• Perform audits of web analytics implementations.
• Other duties as assigned.

Requirements

• 0-1 year digital marketing experience.
• Bachelor’s degree in Marketing or related field (preferred).
• Familiarity with digital advertising platforms.
• Experience in online direct-to-consumer marketing.
• Familiarity with SalesForce CRM.
• Experience with A/B Testing.
• Familiarity with Adobe Premiere.
• Basic experience in spreadsheets.
• Excellent organization skills and attention to detail.
• Ability to work efficiently in a fast-paced environment.

Benefits

• Comprehensive healthcare coverage.
• Charity sponsorships and community impact.
• 401k matching contributions.
• Paid sick and mental health days.
• Employee Stock Ownership Plan.
• Professional development opportunities.
• Tuition reimbursement program.
• Performance-based pay increases.
• Reimbursements for personal cell phone and internet usage.
• Virtual and in-person company events.