Lead Product Manager, MarTech Analytics & Data Capture - Remote

Overview

The Lead Marketing Technology Product Manager is a key leader focused on enabling the development and roll-out of world-class modern marketing capabilities at General Motors, managing teams responsible for platforms that leverage technology to create personalized, data-driven experiences.

In Short

• Remote or hybrid position with occasional in-office requirements.
• Manage product lifecycle and roadmap for data capture.
• Define analytics platform requirements and report usability.
• Partner with data engineering to syndicate data capture into enterprise data cloud.
• Ensure compliance with privacy regulations.
• Drive analytics tagging standards for consistency and efficiency.
• Work across multiple agile teams and product owners.
• Evangelize enterprise data capture standards across GM.
• Lead and influence cross-functional teams.
• Support the company's vision of Zero Crashes, Zero Emissions, and Zero Congestion.

Requirements

• Bachelor's Degree required.
• 7 years of experience in product management and analytics.
• 5 years of data analytics experience.
• Familiarity with SQL and JavaScript required.
• Experience in an agile environment.
• Strong communication skills.
• Strategic problem-solving abilities.
• Experience with Adobe Analytics preferred.
• Understanding of APIs and related technologies.
• Experience implementing tagging using a tag manager.

Benefits

• Comprehensive health and wellbeing benefit programs.
• Paid time off including vacation and holidays.
• 401K savings plan with company contributions.
• Tuition assistance and student loan refinancing.
• Discounts on GM vehicles.