Director of Paid Media (User Acquisition) - Remote

Overview

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Since launching in 2019, Found has served over 250,000 patients across the U.S., making high-quality, affordable treatment more accessible while reducing healthcare costs for consumers, employers, and payors. Backed by $130M+ from top investors including Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is redefining how personalized weight care is delivered at scale.

In Short

• Own the paid growth plan end-to-end.
• Hit efficiency & value targets.
• Orchestrate omni-channel acquisition.
• Lead agencies + build in-house muscle.
• Drive creative performance.
• Measure what matters.
• Allocate with precision.
• Safeguard compliance.
• Champion segment mix shift.
• Build and lead the team.

Requirements

• 8–12+ years in paid media/growth for consumer subscriptions, marketplaces, or telehealth; 3+ years leading teams and agencies.
• Proven ownership of $10M+ annual spend with demonstrable CAC and LTV:CAC improvements.
• Deep channel expertise (Meta, Google, YouTube, TikTok, Programmatic/CTV).
• Advanced testing & measurement skills.
• Fluency in regulated-category advertising and platform policy nuance.
• High-signal creative instincts paired with a disciplined learning agenda.
• Cross-functional leadership abilities.

Benefits

• Opportunity to lead and shape a growing marketing team.
• Engagement in a mission-driven company.
• Collaboration with top industry professionals.
• Flexible working environment.
• Professional development opportunities.