SEM Campaign Manager - Remote

Overview

Forbes Advisor is seeking a SEM Campaign Manager to enhance performance marketing initiatives, focusing on paid search strategies to achieve commercial priorities.

In Short

• Manage and optimize paid search campaigns to meet performance targets.
• Collaborate with team members to develop effective strategies and tactics.
• Analyze performance data and provide insights for optimization.
• Stay updated on PPC industry trends and implement best practices.
• Support junior team members and foster a collaborative environment.
• Utilize various analytics tools for website analysis.
• Generate innovative ideas to enhance campaign effectiveness.
• Build strong relationships with business development teams.
• Participate in developing a testing roadmap for campaigns.
• Contribute to the overall success of Forbes Advisor's performance marketing.

Requirements

• 5+ years of experience in PPC/SEM with Google and Microsoft ads.
• Proficiency in managing large-scale PPC accounts.
• Experience with Google Analytics and other analytics tools.
• Familiarity with competitive research tools like SEM Rush.
• Experience with smart bidding strategies.
• Ability to work effectively in a team environment.

Benefits

• Competitive salary.
• Medical, dental, and vision coverage.
• 35 Days of PTO including Bank Holidays.
• Day off on the 3rd Friday of every month.
• Disability coverage.
• Employee assistance program.
• Paid parental leave program.