Director of Brand Design (B2B) - Remote

Overview

As the Director of Brand Design at Fluent, you will lead the development and stewardship of our brand identity while producing high-quality creative deliverables across channels. This role combines brand leadership with hands-on design execution, you’ll shape the long-term direction of our brand, then bring it to life through thoughtful, consistent, and impactful design work. This is both a strategic and executional role, ideal for a designer who thrives at the intersection of vision and craft.

In Short

• Maintain, evolve, and iterate on Fluent’s brand identity, voice, and visual systems with a strong B2B lens.
• Establish and update brand guidelines that support consistency and scalability across teams.
• Collaborate with leadership to ensure brand direction aligns with company strategy and B2B market positioning.
• Identify opportunities to modernize and innovate how the brand engages with business audiences.
• Design and produce marketing assets including B2B campaign creative (email, social, paid media, content marketing), website visuals, and demand-gen collateral.
• Mentor junior designers, providing clear feedback, growth opportunities, and creative direction.
• Serve as the creative and brand partner across Marketing, Product, and other teams as needed.
• Develop scalable templates, design systems, and creative processes that improve speed and consistency.
• Manage design intake and execution using Asana and other management tools to maintain visibility and accountability.
• Continuously refine QA, feedback loops, and creative workflows to maximize output quality.

Requirements

• Deep B2B marketing experience.
• Strong leadership and mentorship skills.
• Proficiency in design tools and software.
• Experience with creating brand guidelines.
• Ability to work collaboratively across teams.
• Strong communication skills.
• Experience with project management tools like Asana.
• Understanding of design systems and workflow optimization.

Benefits

• Opportunity to shape brand identity.
• Collaborative work environment.
• Mentorship opportunities.
• Creative freedom in design execution.
• Impactful role in a growing company.