Remote Otter LogoRemoteOtter

Marketing Specialist - Remote

Posted 4 weeks ago
Marketing
Full Time
Worldwide

Overview

The Marketing Specialist is responsible for implementing comprehensive marketing communication strategies that effectively promote the organization's products, services, and brand. This role involves collaborating with cross-functional teams, managing communication channels, and ensuring consistency in messaging to enhance brand visibility and drive business objectives.

In Short

  • Create compelling and engaging content for various channels.
  • Collaborate with the content team to produce high-quality materials.
  • Cultivate and maintain relationships with key media outlets.
  • Coordinate and manage press releases and media interviews.
  • Implement digital marketing initiatives, including email campaigns.
  • Analyze digital metrics to measure campaign effectiveness.
  • Facilitate effective internal communication within the organization.
  • Develop and distribute internal communication programs.
  • Build and report on HubSpot Dashboards & Reports.
  • Work effectively in a collaborative team environment.

Requirements

  • 3+ years as a marketing specialist or similar title.
  • Experience as a B2B copywriter.
  • Proficiency in marketing software, specifically HubSpot.
  • Strong understanding of social media platforms.
  • Excellent communication and organizational skills.
  • Creative mindset with attention to detail.
  • Strong analytical skills to inform marketing decisions.
  • Ability to craft compelling email content.
  • Experience with graphic design tools is a plus.
  • Knowledge of HTML/CSS for email marketing is a plus.

Benefits

  • Medical, Dental and Vision options.
  • Life and Disability insurance.
  • Flexible PTO.
  • 401K Retirement Plan.
  • Incentive compensation.
  • 9 Paid holidays each year.
Escalon Services logo

Escalon Services

Escalon Services, LLC is a Business Process Management (BPM) company that specializes in providing Essential Business Services (EBS) to small- and medium-sized businesses (SMBs) and startups through a tech-enabled platform. With nearly two decades of experience, Escalon has assisted over 5,000 companies in optimizing their back-office processes, allowing business leaders to focus on their core operations. The company offers a range of services including financial operations, people operations, and risk management, all designed to reduce administrative costs and improve efficiency. Escalon operates with a remote workforce based in the U.S. and a global delivery team in India, addressing the growing demand for quality insights in a competitive marketplace. The company has a strong commitment to professional growth, employee well-being, and fostering a collaborative work environment. Recently, Escalon has expanded its capabilities through strategic acquisitions and partnerships, positioning itself as a leader in the BPM space.

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