Marketing Specialist - Remote

Overview

The Marketing Specialist is responsible for implementing comprehensive marketing communication strategies that effectively promote the organization's products, services, and brand. This role involves collaborating with cross-functional teams, managing communication channels, and ensuring consistency in messaging to enhance brand visibility and drive business objectives.

In Short

• Create compelling and engaging content for various channels.
• Collaborate with the content team to produce high-quality materials.
• Cultivate and maintain relationships with key media outlets.
• Coordinate and manage press releases and media interviews.
• Implement digital marketing initiatives, including email campaigns.
• Analyze digital metrics to measure campaign effectiveness.
• Facilitate effective internal communication within the organization.
• Develop and distribute internal communication programs.
• Build and report on HubSpot Dashboards & Reports.
• Work effectively in a collaborative team environment.

Requirements

• 3+ years as a marketing specialist or similar title.
• Experience as a B2B copywriter.
• Proficiency in marketing software, specifically HubSpot.
• Strong understanding of social media platforms.
• Excellent communication and organizational skills.
• Creative mindset with attention to detail.
• Strong analytical skills to inform marketing decisions.
• Ability to craft compelling email content.
• Experience with graphic design tools is a plus.
• Knowledge of HTML/CSS for email marketing is a plus.

Benefits

• Medical, Dental and Vision options.
• Life and Disability insurance.
• Flexible PTO.
• 401K Retirement Plan.
• Incentive compensation.
• 9 Paid holidays each year.